In recent years, short video marketing and live broadcast e-commerce have brought about great changes in the industry. Live broadcast e-commerce can whatsapp Database directly connect factories and consumers, and the links from the supply side to the consumer side are decreasing, which allows the consumer side information to be quickly fed back to the production side. This can help merchants explore consumer demand, cover more potential consumer groups, and improve supply chain customization capabilities. Compared with the traditional and whatsapp Database centralized shelf e-commerce platform, the new e-commerce platform with short video and live broadcast e-commerce as the core, "daily active users (DAU)" has become an important indicator in the new e-commerce era.
While short video marketing And live broadcast e-commerce has become an important way for enterprises to acquire customers at low cost and whatsapp Database increase sales in the new e-commerce era. Help the brand to enhance the IP effect and bring a higher gmv to the e-commerce platform. According to public data, the scale of China's live broadcast e-commerce market will reach 1.2 trillion yuan in 2020, with an annual growth rate of 197.0%. It is expected that the compound annual growth rate in the next three years will be 58.3%. . The penetration rate in the online shopping whatsapp Database retail market is 10.6% and is expected to reach 24.3% in 2023. While traditional e-commerce companies such as Taobao are laying out content, content platforms have also entered e-commerce.
Douyin and Kuaishou have established their own e-commerce businesses, and they stand apart from Taobao with their strong user whatsapp Database traffic barriers. Compared with these content platforms, Taobao has shortcomings in content and user usage time, and the advantages of the e-commerce system are no longer prominent. Taobao has obvious disadvantages in terms of content. It lacks high-quality content producers, and its content is not as attractive as whatsapp Database content platforms. Douyin ranges from Luo Yonghao to Classmate Zhang, to the live broadcast number "Herborist Yanxi Palace True Story", and then to Liu Genghong. Every once in a while, Douyin can launch a network-wide hit, leading a new way of live e-commerce.