It is difficult for community marketing to create high exposure and loud communication effects like traditional advertising; it is often not loud, but rather quiet. The executive list efficiency of information dissemination is reduced: In today's increasingly distracted attention, even if consumers enter the community, they will not often pay attention to the executive list dynamics. Especially under the "do not disturb" setting of WeChat, the efficiency of information dissemination is lower. Therefore, when we build a private domain traffic pool, we should not only stop at the level of building a community and publishing information, but should carry out "fine management" of users, and strengthen.
The relationship with users in layers. For example, on the premise of not disturbing users, screen out users with high activity (such as asking questions, actively executive list grabbing coupons, and willing to share, etc.), and continue to communicate and maintain to better leverage the value of private domain traffic. Perfect Diary, as the first batch of new consumer executive list brands to harvest online traffic dividends, brought the concept of "private domain traffic" to fire. Wanzi Xinxuan is also trying to replicate this low-cost, high-viscosity, and free-to-reach marketing method.
For cultivating skin care novice users, Wanzixin chooses to take community marketing as the entry point and senior beauty consultants as the brand IP executive list image, which is a direction worth trying. After joining the group, users can not only receive executive list exclusive benefits for newcomers, but also dry skin care products. The community will push the "Skin Test" applet to everyone, so that users can better understand their skin characteristics. After the new consumer brand has been chosen, how to play with the community operation? In daily life,